Decisionmaker-Direct
Advertising

Directly Reach Decisionmakers

Penetrate the inner-circle of the specific policymakers and principals most important to your issue. 

Through sophisticated data collection techniques, we can identify and directly target key decisionmakers. From there, we can create a messaging ecosystem by identifying two secondary audience groups and targeting them as well.

1
Choose Target Individuals
Whether it's a member of congress, cabinet official, or a state-level official, we can create a plan to get your message on the devices they use most.
2
Approve Messaging
We will build out ad content for all platforms tailored to these specific individuals promoting your messaging.
3
Campaign Launch
In only a few days, your targets will be seeing your messaging anywhere between 8-12 times per week.

Types of targets

  • Federal Lawmakers
  • State-Level Lawmakers
  • Cabinet Officials
  • Executive Office Staff
  • UN Officials
  • Agency Personnel
  • Corporate Leadership
  • Majority Shareholders
  • Local Officials
  • Thought Leaders

Powermapping

Using advanced data collection techniques that includes location frequency, voter data, and additional third-party data sets, we can confidently map the network of your target. From there, we group their closest contacts into a primary network, and their other frequent contacts into a secondary network. 

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Primary Network

The most concentrated audience segment that narrows down to the principal and his/her closest contacts. This is intended to include:

  • Staffers
  • Advisors
  • Family
  • Close Friends

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Secondary Network

A broader audience segment that incorporates other connections based on frequent movements and location data. This can include:

  • In-district staff
  • Fundraisers
  • Friends and Acquaintances
  • Colleagues